Strategic visual merchandising turns browsers into buyers. In this webinar, learn practical techniques retail stores can use to improve layout, increase engagement, and drive higher in-store sales.
👤 Speaker(s) : Lyn Falk| 📅 Date February 26, 2025| ⏱ Duration: 63 minutes
About This Webinar
Visual merchandising is one of the most powerful tools retail stores have to influence customer behavior and increase sales.
From storefront windows to in-store focal displays, thoughtful merchandising can guide shoppers through your space, highlight key products, and create a memorable shopping experience.
In this session, we explore practical, actionable visual merchandising techniques that independent retailers can implement immediately — no major renovation required.
Whether you’re refreshing a seasonal display or redesigning your store layout, this webinar provides a clear framework for merchandising with intention.
What You’ll Learn:
How store layout impacts customer flow and buying behavior
Techniques for creating high-impact focal displays
How to group products strategically to increase basket size
Common visual merchandising mistakes to avoid
How lighting, signage, and storytelling influence purchasing decisions
Ready to Improve Your Store’s Visual Impact?
Watch the full webinar and explore how community and shared learning can support your retail journey.
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