Friends of Main Street are brands and businesses that support independent retailers through affiliate and referral partnerships. These relationships make it easy to support Heart on Main Street’s mission through everyday engagement.

When you shop, subscribe, or engage with our Friends, a portion of proceeds helps fund programs that support independent retailers before, during, and after times of need. This includes grants, rebuild support, and educational resources designed to strengthen Main Street communities.

Friends of Main Street share a commitment to community, integrity, and meaningful impact. Through simple, accessible actions, these partnerships turn everyday choices into lasting support for independent retail.