One Heart Stories: Rebuilding Hope in Rolling Fork
In the heart of Rolling Fork, Mississippi, sits EJ’s Café, a cozy coffee shop and bakery that has long been a favorite gathering place for locals. Known for its freshly baked pastries, rich coffee, and welcoming atmosphere, EJ’s Café was more than just a business; it was an integral part of the daily routine for many in the community.
But in March 2023, everything changed. A powerful EF-4 tornado swept through Rolling Fork, leaving devastation in its path. Homes, schools, and businesses were reduced to rubble, and lives were forever altered. For EJ’s Café, the storm caused catastrophic damage, forcing the beloved coffee shop to close its doors indefinitely.
The days and weeks that followed were marked by heartbreak, yet also by resilience. Rolling Fork’s community, deeply connected and known for its compassion, came together to help one another rebuild. Neighbors became volunteers, and surrounding towns stepped in to provide food, supplies, and a sense of hope. Even as debris filled the streets, the spirit of Rolling Fork never wavered.
As news of the devastation spread, the story of this small Mississippi town reached people far beyond its borders. Donations and support began to pour in from across the country, including from Heart on Main Street, whose mission is to help independent retailers and small business owners rebuild after disaster.
Through the generosity of our donors and partners, Heart on Main Street was honored to provide a $5,000 donation to EJ’s Café to assist with recovery efforts. The gift was presented live on Good Morning America, sharing the story of EJ’s Café and the resilience of Rolling Fork with a national audience.
Facebook.com / EJ Café
For EJ’s Café and the people of Rolling Fork, that moment was about more than financial support; it was a reminder that they were not alone. Across the country, people were cheering them on, inspired by their strength and their determination to rebuild.
Today, EJ’s Café has been restored and reopened, once again filling the air with the smell of coffee and fresh-baked pastries. Locals gather for their morning brew, share a conversation over breakfast, and find comfort in knowing that their favorite spot and their community have come back stronger than ever.
The story of EJ’s Café is one of renewal, unity, and the deep connection between small businesses and the towns they serve. It’s a reflection of what Heart on Main Street stands for, helping independent retailers not just recover, but thrive again.
At Heart on Main Street, we believe that when Main Street businesses rebuild, communities rebuild too. EJ’s Café is proof of that truth, a story of hope, generosity, and the power of one heart to inspire many.
One Day. One Heart. Endless Impact.