Introducing the Heart on Main Street Seal Program
Independent retailers are the backbone of communities across the country. They create local jobs, support neighborhoods, and bring personality and connection to Main Streets everywhere. Yet when challenges arise, whether it's a natural disaster, economic uncertainty, or the need for additional education and resources, independent retailers often don't have the same support systems as larger organizations.
That's why Heart on Main Street exists.
For years, Heart on Main Street has worked to provide grants, education, mentorship, and disaster recovery assistance to independent retailers. None of that would be possible without the generous support of our industry partners.
Today, we're proud to launch the Heart on Main Street Seal Program, a new initiative designed to recognize the vendors, sales agencies, showrooms, and service providers who are helping strengthen the future of independent retail.
What Is the Heart on Main Street Seal?
The Heart on Main Street Seal is a visible symbol of a company's commitment to giving back.
Displayed on websites, catalogs, marketing materials, social media, and in showrooms, the seal helps retailers identify companies that actively support programs benefiting independent retailers.
When you see the seal, you know you're supporting a company that believes in stronger retailers, thriving communities, and a stronger future for Main Street.
More Than a Badge
The Seal Program is about more than recognition.
It's about creating a movement within our industry that celebrates companies investing in independent retail. Every participating company helps make it possible for Heart on Main Street to continue funding initiatives that provide real support to retailers when they need it most.
Through ongoing campaigns, market activations, retailer outreach, and digital promotion, we'll continue encouraging retailers to look for and shop with companies displaying the Heart on Main Street Seal.
Thank You to Our 2025 Seal Partners
We are honored to recognize the following companies as our inaugural 2025 Seal Partners:
(re)align • Alex Carol Jewelry • Anju Jewelry • Ashley Miller Sales • At Storrs • Auspigroup • Barlow Designs • Beatriz Ball • Broken Vessels • Butler Sales Group • Candle Warmers • Capabunga • Capital Commerce • Caren • Caribbean Sol • Cliff Price • Core Elements • CR Gibson • Crescent Sock Co • Curlytop Solutions • DEMDACO • Diverse Marketing • D'Marie • DMC • Eller Enterprises • Elsie & Zoey • EMUN • Fancy That Gifts • Fantasy Pets • Ganz • Gift Beat • Gift Essentials • Gift Wrap Company • Global World LLC • Grace Management • Indie & Main • IndERA • Inis • IvyStone • Jane Marie • JG2HI • Johnson Waters Marketing • Leap Apparel • Life Therapy • Link Companies • Little Birdie Home • Living Royal • MarketTime • Mary Meyer • Mary Square • Maya J NYC • Mud Pie • Nora Fleming • OneCoast • P Graham Dunn • Philosophers Guild • Portico • Primitives By Kathy • PS Made for You • Raz Imports • Retail Mavens • Road Runners • Sales Mark Inc • Savvy Shopkeeper • SE Marketplace • Shastra • Shiraleah • Sincere Surroundings • Southern Couture • Southern Straws • Stickers Northwest • tag • Temp-tations • Tessa Corp • The Boutique Hub • Tidewater Sandals • Trade-Cie • Transpac • Twine CBD • Two's Company • Warmies • WhizBang
Together, these companies represent a shared commitment to supporting independent retailers and helping Main Street businesses succeed.
Join the Movement
If your company believes in the importance of independent retail, we invite you to become a Heart on Main Street Seal Partner.
By joining the program, you're not only supporting the work of Heart on Main Street. You're making a statement about the kind of industry we want to build together—one that invests in retailers, communities, and the future of Main Street.
Learn more about the Seal Program and our current partners at:
www.heartonmainstreet.org/vendor-partner
Wear Your Heart. Display Your Impact.