Beth Rich is the proud owner of Mix It Up, a home décor and gift store located in the heart of downtown Coeur d’Alene, ID. 

She brought over 35 years of sales and marketing experience to the store when she purchased it in the fall of 2018.  She loves being a business owner and an involved member of her Coeur d'Alene community.  A strong focus on Customer Service and curating exceptional, unique gift and home decor inventory are the foundations of the success of the store. 

Beth loves creating interesting story displays with the merchandise she carefully curates and she would love to have you stop in. She is usually in the store and loves seeing return customers who are now friends and meeting people stopping in for the first time.