Effective visual merchandising turns browsers into buyers. In this session, retail expert Lyn Falk shares practical techniques independent retailers can use to improve store layout, strengthen displays, and increase in-store sales.
👤 Speaker(s) : Lyn Falk | 📅 Date August 23, 2023 | ⏱ Duration: 56 minutes
About This Webinar
Visual merchandising is more than decorating your store — it is a strategic sales tool.
In this webinar, Lyn Falk breaks down how independent retailers can use display techniques, layout planning, and product storytelling to create shopping environments that increase engagement and drive revenue.
From window displays to in-store flow, this session helps retailers rethink how customers move through their space and interact with merchandise.
Whether you're refreshing your store layout or preparing for a seasonal reset, these techniques will help you merchandise with intention.
What You’ll Learn:
How store layout impacts customer behavior
Techniques for creating high-impact focal displays
How to tell a product story through merchandising
Common visual merchandising mistakes to avoid
How to use lighting, signage, and grouping strategically
Ready to Improve Your Store’s Visual Impact?
Watch the full webinar and refine your interview approach to build a retail team you can trust and grow with.
▶ Watch the Full Webinar 📄 Download the Planning Worksheet