Trade shows can be transformative for independent retailers — when approached strategically. In this webinar, learn how to prepare for market, buy with intention, and turn trade show energy into measurable sales growth.
👤 Speaker(s) : Dallas Market Center & AndMore | 📅 Date June 5 2024| ⏱ Duration: 61 minutes
About This Webinar
Trade shows are one of the most powerful opportunities for independent retailers to discover new products, build vendor relationships, and plan future inventory.
But without preparation, they can quickly become overwhelming — leading to impulse buying, budget strain, and missed opportunities.
In this session, we explore how to approach trade shows strategically so that every order placed supports profitability and long-term growth.
From open-to-buy planning to post-market follow-up, this webinar provides a framework for turning market visits into measurable ROI.
What You’ll Learn:
How to prepare financially before attending a trade show
How to calculate and use open-to-buy effectively
Questions to ask vendors before placing orders
How to avoid impulse purchases
What to do after market to maximize ROI
How to turn trade show inspiration into strategic action
Ready to Make Your Next Trade Show Count?
Watch the full webinar and build a strategy that transforms trade show energy into sustainable retail growth.
▶ Watch the Full Webinar 📄 Download the Planning Worksheet