More customers through the door doesn’t always equal higher revenue. In this webinar, Cathy Donovan Wagner of RETAILMavens explains how independent retailers can improve conversion rates, increase average transaction value, and drive more profitable sales.
👤 Speaker(s) : Cathy Donovan Wagner | 📅 Date February 28, 2024| ⏱ Duration: 70 minutes
About This Webinar
Many independent retailers believe that more foot traffic is the solution to revenue challenges. But traffic alone does not guarantee profitability.
In this session, Cathy Donovan Wagner breaks down why conversion rate, average transaction value, and customer experience often matter more than raw traffic numbers.
Instead of focusing solely on increasing visitors, this webinar explores how retailers can:
Improve in-store conversion
Strengthen selling skills
Increase average purchase value
Optimize store performance
If you’ve been chasing more traffic without seeing meaningful sales growth, this session provides a powerful mindset shift.
What You’ll Learn:
Why traffic alone does not drive profitability
The importance of retail conversion rate
How to increase average transaction value
Strategies to improve in-store selling
Key metrics retailers should monitor
Ready to Increase Sales Without Chasing More Traffic?
Watch the full webinar and begin building digital traction that supports both your storefront and your e-commerce growth.
▶ Watch the Full Webinar 📄 Download the Planning Worksheet