Trade shows can be energizing and overwhelming. In this webinar, learn how independent retailers can prepare for market, buy strategically, and return home with a clear plan that supports growth and profitability.
👤 Speaker(s) : Beth Rich & Mary Liz Curtain | 📅 Date May 24, 2023 | ⏱ Duration: 45 minutes
About This Webinar
Attending a retail trade show is one of the most important strategic investments an independent retailer can make. From discovering new vendors to planning inventory for upcoming seasons, market decisions directly impact sales and cash flow.
But without preparation, trade shows can quickly become overwhelming.
In this session, we walk through how to approach trade shows with intention — from budgeting and open-to-buy planning to vendor conversations and post-show follow-up.
This webinar is designed to help retailers make smarter buying decisions and leave market with clarity instead of confusion.
What You’ll Learn:
How to set a trade show budget before you arrive
How to calculate and use open-to-buy effectively
Questions to ask vendors before placing orders
How to avoid impulse buying
What to do after market to ensure ROI
Ready to Attend Your Next Trade Show With Confidence?
Watch the full webinar and refine your job postings to attract the kind of team members your store truly needs.
▶ Watch the Full Webinar 📄 Download the Planning Worksheet