Learn how independent retailers can celebrate Pink Friday, drive holiday foot traffic, and compete strategically during Black Friday weekend.
👤 Speaker(s) : Samantha Conner | 📅 Date October 2, 2024| ⏱ Duration: 53 minutes
About This Webinar
Pink Friday is a national shop small movement designed to highlight independent retailers before the noise of Black Friday begins.
For brick-and-mortar stores, Pink Friday creates an opportunity to:
Drive early holiday foot traffic
Strengthen community engagement
Encourage intentional local shopping
Increase seasonal revenue
In this session, we explore how retailers can strategically plan for Pink Friday — from marketing and in-store promotions to partnerships and customer experience.
Rather than competing with big-box retailers on Black Friday, Pink Friday allows independent stores to own their moment.
What You’ll Learn:
What Pink Friday is and why it matters
How to promote Pink Friday effectively
In-store event ideas to drive foot traffic
How to create urgency without deep discounting
Ways to strengthen community partnerships
Ready to Make Pink Friday Count?
Watch the full webinar and begin planning a Pink Friday strategy that drives traffic and builds community support.
▶ Watch the Full Webinar 📄 Download the Planning Worksheet